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10 · Nonprofit fundraising

Big Brothers Big Sisters

Email campaign strategy that turned attention into donor action

Role
Digital Accounts Manager · Campaign Strategist
Focus
Email fundraising · Conversion strategy · Campaign execution
2 WEEKS$30K+IN DONATIONS

THE WORK

Helped shape and execute a focused email fundraising campaign for Big Brothers Big Sisters, connecting a clear donor message with a direct path to contribute.

01 / Challenge

Mobilize donor support

Mobilize meaningful donor support within a short campaign window.

02 / Approach

Give people a reason to act

Connected campaign narrative, email copy, calls to action and performance-focused execution around one clear fundraising objective.

03 / Outcome

Raise $30K+ in two weeks

More than $30,000 in donations generated in two weeks.

IN PRACTICE

Selected outcomes.

CAPABILITIES

Email strategyFundraisingCopywritingCampaign executionConversion

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