Growth strategy
Find the right market, sharpen your positioning, and turn commercial ambition into a focused plan.
- GTM & positioning
- Customer journeys
- Acquisition & retention
- Growth roadmaps
Growth strategy × AI execution
Find your edge.
Build what’s next.
Make growth happen.
Helping businesses understand their market, choose where to grow, and build the marketing, products, and systems to get there.
Strategy backed by operating experience
15+ years in growth3 ventures co-founded~$4.5M capital raised
01
Strategy & execution
FROM INSIGHT TO IMPACT
The strategy. The build.
The execution.
Market & competitive intelligence
Understand your customers, competitors, and market before choosing your next move.
- Market research
- Competitor analysis
- Customer insights
- Opportunity mapping
Analytics & goal dashboards
Bring your data, targets, and decisions together in a dashboard built around how your business works.
- Custom dashboards
- KPI & goal design
- Funnel analytics
- Performance reporting
AI-driven marketing execution
Turn the strategy into campaigns, creative, and conversion journeys that you can test and improve.
- Paid advertising
- Content & AI video
- Sales funnels
- CRM & lifecycle automation
AI-driven websites & apps
Go from a business idea to a usable digital experience, with strategy, design, and development connected.
- Websites & landing pages
- Custom business apps
- UX & product design
- Integrations & automation
AI customer experience
Answer faster, handle repeatable requests, and give your team the context to resolve the rest.
- AI voice agents
- Call answering & routing
- Ticket handling
- Human handoff workflows
STRATEGY MEETS DELIVERY
A clear recommendation is the beginning. The value comes from putting it to work.
THE ROQUENI APPROACHBusiness judgment.
Hands-on execution.
Measurable progress.
Hands-on execution.
Measurable progress.
02
Portfolio
SELECTED PROJECTS & VENTURES
Experience you can
see in the work.
01 / Product, GTM & AI builder
Gigajourney
A travel website and operating platform connecting reservations, traveler CRM, advisor attribution, client portals, and reporting.
View case study ↗
02 / Strategy & product narrative
Momentcast
Agentic marketing workflows, positioning, homepage concepts, a 16-slide deck, and a finished 112-second promotional film.
View case study ↗
03 / Co-founder · Head of Growth & B2B Sales
Genio
Workforce SaaS scaled to 10,000 active users across 31 countries, with a rollout across 112 Coppel locations.
View case study ↗
04 / Growth strategy advisor
Capture Experts
Conditional LinkedIn and email outbound, with segmentation, personalization, deliverability, and campaign operations.
View case study ↗
05 / Product strategy & experience
Marsad
Competitive intelligence designed to help teams identify their next move.
View case study ↗
06 / Marketing transformation & growth
Crisalix
Growth strategy for a global 3D aesthetic simulation platform.
View case study ↗
07 / Product & GTM advisor
Agent Copilot
Positioning and go-to-market strategy for personalized AI customer engagement.
View case study ↗
08 / Co-founder & operator
Prowell Media Group
Product marketing for seven media properties; a network reaching 100M+ monthly visitors.
View case study ↗
09 / Co-founder & operator
Social Rocks
A digital agency and social CRM platform, with a 60+ person team and enterprise brand programs.
View case study ↗
10 / Nonprofit fundraising campaign
Big Brothers Big Sisters
Email campaign strategy and execution that generated more than $30,000 in donations in two weeks.
View case study ↗
11 / Video production & technology storytelling
A&I Power
A three-part video series introducing energy technology through demonstrations and company storytelling.
View case study ↗
12 / Growth marketing & lead generation
Blackwell
Paid social, campaign creative, lead capture, and sales automation for a reputation management firm.
View case study ↗BREADTH OF EXPERIENCE
Experience across established brands and growing ventures.
Selected brands, clients, startups, and partners from work across growth, product, media, and venture building.
Selected clients & brandsENTERPRISE
Startups & partnersVENTURE
MORE GROWTH WORK
Different businesses.
Concrete outcomes.
SquadMakers
Sales-qualified lead generation capacity
Lean Six Sigma Institute
Response efficiency; service costs reduced 45%
Kosmic Dust
Website traffic; sales conversion rate increased 128%
KWSM · legal client
Qualified case leads through funnel optimization
Selected results from previous engagements.
03
Experience
JUAN PABLO ROQUENI · SAN DIEGO
A growth partner
who also builds.
I’m JP Roqueni, a founder-operator and growth leader with 15+ years across SaaS, agencies, media, travel, and consulting. I connect buyer psychology, market insight, and product strategy with hands-on AI execution.
I’ve co-founded three ventures, contributed to approximately $4.5M raised, and built and led a 60+ person team. Today, I help founders and teams turn complex growth challenges into clear plans and working solutions.
2019–present · Roqueni Consulting
Growth/GTM advisory and AI transformation
2024–2025 · KWSM
Integrated digital strategy and account management
2015–2019 · Genio
Co-founder, Head of Growth & B2B Sales
2015–2016 · Prowell Media Group
Co-founder and Product Marketing Manager
2008–2015 · Social Rocks
Co-founder, Marketing & Sales Lead
2004–2008 · Metropolis Tours
Sales and business development
FOUNDER & VENTURE EXPERIENCE
Hands-on involvement in capital formation: Genio (~$2M), Prowell Media Group (~$1.5M), and Social Rocks (~$1M). Experience spans investor narratives, financial models, market research, diligence, and closing.
At Social Rocks, work included Disney/Marvel influencer campaigns that increased ticket sales 32% in one quarter, and helping design Interjet’s support platform handling 5,000+ daily tickets. At KWSM, a nonprofit campaign generated $30K+ in donations in two weeks.
English · Spanish · French
04
Working together
ONE CONNECTED ENGAGEMENT
Start with the problem.
Stay through the build.
Bring one challenge or a broader growth agenda. Each engagement starts with a scope built around your business.
Find the opportunity
Understand the business, customers, competition, and bottlenecks. Agree on priorities and the outcomes that matter.
Build and launch
Translate the plan into research, dashboards, campaigns, websites, apps, or customer workflows—with clear milestones.
Measure and improve
Review results, refine the work, and equip your team to keep moving. Continue with ongoing execution when it fits.
LET’S TALK ABOUT YOUR NEXT MOVE
What’s standing
between you
and growth?
Share what you’re working on, where you’re stuck, and what success would look like. Let’s find a useful place to start.
conversation