Make reputation risk tangible
Market a high-trust service built around a sensitive problem: what people find when they search for you or your business.
12 · Reputation lead generation
Blackwell
Turning reputation risk into a focused digital acquisition campaign
- Role
- Growth Marketing Consultant
- Focus
- Paid social · Creative strategy · Lead capture · CRM automation
THE WORK
Designed and executed a digital acquisition system for Blackwell, a specialist in corporate communication, reputational protection, and crisis management. The work connected campaign strategy and Spanish-language creative with lead capture and automated sales handoff.
Connect ads to follow-up
Turned the reputation risk into a direct campaign idea, developed multiple visual hooks, and connected paid social leads to a structured follow-up workflow.
Build the acquisition process
A connected acquisition process spanning campaign creative, paid media, lead capture, CRM, and sales follow-up.
CAMPAIGN CREATIVE
One proposition. Four creative approaches.
DELIVERABLES
What the work delivered.
- Spanish-language campaign strategy and creative
- Facebook lead-generation advertising
- Lead routing into CRM and customer workflows
- Connected campaign and sales operations
CAPABILITIES
Growth strategyPaid socialCreative directionLead generationFunnel designCRM automation
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