Turn signals into decisions
Transform fragmented social and competitive signals into an interface that helps a marketing team decide what to do next.
05 · AI product design
Marsad
Competitive intelligence designed for the next move
- Role
- Product Strategy & Experience
- Focus
- Product strategy · Information architecture · UX direction
THE WORK
Shaped a decision-first competitive intelligence experience that brings brand performance, rival activity and AI-guided recommendations into one workspace.
Organize around the next move
Organized the product around decisions rather than dashboards: head-to-head context, sourced signals, rival pressure and an always-available AI copilot.
Define the product experience
A high-fidelity product direction that makes complex competitive data legible, actionable and grounded in its sources.
DELIVERABLES
What the work delivered.
- Decision-first information architecture
- Rival benchmarking
- Share-of-voice and sentiment context
- Sourced insights
- AI-guided next moves
CAPABILITIES
Product strategyInformation architectureUX directionAI workflows
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