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08 · Venture building

Prowell Media Group

Building and growing a network of seven digital media properties

Role
Co-Founder · Product Marketing Manager
Focus
Venture strategy · Capital formation · Partnerships
Referee digital media property by Prowell Media Group

ONE OF SEVEN PROPERTIES

Referee

A digital sports property within the Prowell media network.

THE WORK

Co-founded Prowell Media Group and led product marketing for seven news, sports, and entertainment properties built with leading Mexican media personalities.

01 / Challenge

Build a media network

Build a digital media network for U.S. Hispanic and Latin American audiences, with distinctive properties and a commercial model that could scale.

02 / Approach

Connect audience and capital

Connected product marketing, audience growth, media partnerships, and fundraising. Supported investor positioning, financial modeling, diligence, negotiations, and closing.

03 / Outcome

Scale the venture

Helped scale the network to 100M+ monthly visitors and 100+ employees, raise approximately $1.5M in cash equity, and establish strategic media partnerships.

IN PRACTICE

Selected outcomes.

CAPABILITIES

Venture strategyCapital formationPartnershipsOperations

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