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09 · Agency & technology

Social Rocks

Building an agency, a team, and social intelligence tools

Role
Co-Founder · Marketing & Sales Lead
Focus
Venture building · Growth · Positioning
Social Rocks brand experience

THE WORK

Co-founded a digital agency and proprietary social CRM and monitoring platform, building and leading a cross-functional team of more than 60 people.

01 / Challenge

Support enterprise brands

Help enterprise brands understand online conversations, engage their audiences, and manage customer service at scale.

02 / Approach

Combine services and software

Combined agency services with proprietary technology: social monitoring, influencer campaigns, brand reporting, and customer support workflows for clients including Disney/Marvel, Nestlé, Microsoft, and Interjet.

03 / Outcome

Grow the team and the impact

Disney/Marvel influencer campaigns increased ticket sales 32% in one quarter. Helped design Interjet’s social support platform handling 5,000+ daily tickets and contributed to approximately $1M in equity financing.

PRODUCT IN PRACTICE

Social intelligence, from monitoring to action.

Social Rocks competitive brand benchmarking dashboard
01Competitive brand benchmarking across reach, mentions, followers and community performance.
Social Rocks automated brand monitoring report
02Executive monitoring reports made alerts and reputation signals easier to act on.
Social Rocks influencer analytics dashboard
03Influencer intelligence connected audience behavior with channel-level activity.
Social Rocks influencer management interface
04A single workspace for discovering, scoring and monitoring influential profiles.

IN PRACTICE

Selected outcomes.

CAPABILITIES

Venture buildingGrowthPositioningFundraising

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